Acquisitions are a key part of Proact’s growth strategy with the ambition to broaden the portfolio of offerings and expand the presence in key markets. The acquisition of Cetus is expected to contribute to Proact’s revenue growth and improved EBITA margins, in alignment with the strategy and financial targets.

Founded in 2001, Cetus is a privately held company and will enhance Proact’s presence and ability to serve the medium and enterprise markets in the United Kingdom. With the combined value proposition and employees of both companies, Proact can provide a more complete offering to both existing and new customers.

Jonas Hasselberg, CEO and President of Proact IT Group AB comments:

“We are very excited to welcome Cetus into Proact. We share much of the same cultural values and the same fundamental views of making IT simple in order to help our customers store, connect, protect and drive value through data. We have the same passion for customers and the same ambition to provide great services and products to the market, which makes the combination of Cetus and Proact an excellent fit.”

Mike English, CEO and founder of Cetus comments:

Joining Proact is an exciting opportunity which enhances our presence in the UK as a leading cloud and workspace specialist. The combined energy of Proact and Cetus will be a formidable force in the UK Marketplace, delivering complimentary services and strengthening the quality of our customer commitment. Our combined innovative spirit and experience will be the key ingredients to drive growth and customer satisfaction. I am proud and excited that Cetus now have become part of the Proact family.

The purchase price is GBP 7.7 million, on a cash free and debt free basis, corresponding to an EBITA multiple of 8. The transaction is well aligned with the communicated growth targets and is expected to increase Proact’s total yearly revenue by approximately GBP 13 million. Cetus and its employees will become an integral part of Proact IT UK Ltd.


This disclosure contains information that Proact IT Group AB is obliged to make public pursuant to the EU Market Abuse Regulation (EU nr 596/2014). The information was submitted for publication, through the agency of the contact person, on 23-10-2020 08:00 CET.

For further information, please contact:

Jonas Hasselberg, CEO and President, Proact IT Group AB, +46 722 13 55 56, jonas.hasselberg@proact.eu
Linda Höljö, CFO & IR, Proact IT Group AB, +46 72 507 40 85, linda.holjo@proact.eu
Martin Thompson, Business Unit Director UK, Proact IT Group AB, +44 7824 505 497, mthompson@proact.co.uk